Google Ads (and other paid ad platforms) can be extremely effective at generating leads, but only if you use them properly.
For years, I struggled to generate any real results from my Google Ads. I couldn’t figure out why. The fact is, there are more than a few things I was doing wrong that you may be doing too, which is hindering your ad’s ability to provide results.
But don’t worry, I’m here to ensure you can learn from my mistakes. Here are some of the top signs your Google Ads need help.
You’re Not Updating the Ads Frequently Enough
I have taken over Google Ads accounts for clients that had gone months without being touched. If you want to see a return on your ad’s investment, you have to optimize, manage, and monitor them consistently. This is a situation where you get out what you are putting in.
Unfortunately, this can be a time-consuming process. If you don’t have the time to handle this, you should hire someone to do it for you. It’s the only way your ads are going to stand out from the competition.
You Only Use Optimization Suggestions Provided by Google
Would you take medical advice from a doctor who never actually saw you or examined you? I bet not. Instead, doctors assess your health based on numbers like your height, weight, and age. When it comes to Google’s suggestions, while their intentions may be good, the automated optimization suggestions from Google are, well, automated.
The suggestions don’t consider your budget, risk tolerance, or advertising goals. If you are only relying on the suggestions made by Google, you aren’t making the most of your ads, and you haven’t developed a strategy that will provide results.
Your Click-Through Rates Are Low
If you have a low click-through rate (CTR), it means searchers aren’t into what you have created. This often happens with some of the other issues listed above. Google sees a low CTR as an indication your ads aren’t relevant to what searchers are looking for. Because of this, your quality scores are going to suffer, and your ad position will fall while cost-per-click (CPC) rates increase.
Improving your click-through rates requires you to rethink your entire strategy. You should also engage in A/B testing for your landing and copy pages and use negative keywords. By doing this, you can feel confident that your ads will have the most visibility and clicks possible.
Read the rest of the article on Inc. here.
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