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Jan 12

12 Search Engine Optimization (SEO) Trends for 2022

By Brian Seskin Digital Marketing, SEO

The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Improvement in Google’s search algorithmsA critical rise in mobile searchGoogle SERPs…

Dec 29

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PPC 2021 in review: Privacy and automation force advertisers to adapt

By Brian Seskin Digital Marketing, PPC Advertising

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated…

Aug 22

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The Top Signs Your Google Ads Need Professional Help

By Brian Seskin Digital Marketing, PPC Advertising

Google Ads (and other paid ad platforms) can be extremely effective at generating leads, but only if you use them properly. For years, I struggled to generate any real results from my…

Jun 11

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Google Updates Video SEO Best Practices

By Brian Seskin Digital Marketing, SEO

Google has updated its documentation on video SEO best practices with a section on how to optimize content for SafeSearch, Google’s video SEO best practices document has been updated with…

Jun 03

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Google Ads vs. Facebook Ads: Which Is Right for Your Business?

By Brian Seskin Digital Marketing, PPC Advertising

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the…

Digital Media & Marketing News

12 Search Engine Optimization (SEO) Trends for 2022

PPC 2021 in review: Privacy and automation force advertisers to adapt

The Top Signs Your Google Ads Need Professional Help

Google Updates Video SEO Best Practices

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

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