News - GrowthLine Marketing

Jul 23

As Google shifts to AI search, legacy SEO faces a new reality

By Brian Seskin AI Marketing, Digital Marketing, SEO

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed. “SEO isn’t dead; it’s deprecated.” These…

Feb 19

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The Lost Art of Direct Marketing Strategies in a Digital World

By Brian Seskin Digital Marketing, Direct Marketing

In today's digital marketing landscape, the industry often relies on a reactive approach—launching broad campaigns, collecting data, and then optimizing based on performance. While data-driven optimization is essential, it ignores…

Nov 13

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How AI is transforming digital marketing: 2024 trends and insights

By Brian Seskin AI Marketing, Digital Marketing

Discover how AI is revolutionising digital marketing with success stories and key strategies. Learn about personalisation, predictive analytics, content creation, and more. The rapid evolution of AI is revolutionising digital…

Aug 22

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Using Digital Marketing Analytics

By Brian Seskin Digital Marketing, PPC Advertising, SEO

Digital marketing analytics represent an essential component of every successful digital marketing strategy. Analytics involves using tools and techniques to evaluate the value of your current efforts and create subsequent…

Aug 01

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4 keys to SEO and PPC collaboration in 2024

By Brian Seskin Digital Marketing, SEO

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a…

Feb 19

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The Importance of Topical Authority to SEO in 2024

By Brian Seskin Digital Marketing, SEO

Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs, we all want it, as…

Jan 05

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The 2024 AI Roadmap for Marketers

By Brian Seskin AI Marketing, Digital Marketing, PPC Advertising, SEO

As we look forward to 2024, marketing is being increasingly impacted by the transformative power of Artificial Intelligence (AI). AI is predicted to impact how marketers approach personalization, marketing copy,…

Oct 17

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10 “Best” AI Marketing Tools

By Brian Seskin AI Marketing, Digital Marketing, PPC Advertising, SEO

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should…

May 01

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How to prioritize SEO keywords for content creation

By Brian Seskin Digital Marketing, SEO

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the…

Jan 09

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Digital Marketing In 2023: What To Expect

By Brian Seskin Digital Marketing, PPC Advertising, SEO

Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital…

Digital Media & Marketing News

As Google shifts to AI search, legacy SEO faces a new reality

The Lost Art of Direct Marketing Strategies in a Digital World

How AI is transforming digital marketing: 2024 trends and insights

Using Digital Marketing Analytics

4 keys to SEO and PPC collaboration in 2024

The Importance of Topical Authority to SEO in 2024

The 2024 AI Roadmap for Marketers

10 “Best” AI Marketing Tools

How to prioritize SEO keywords for content creation

Digital Marketing In 2023: What To Expect

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