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Google Updates Video SEO Best Practices

By June 11, 2021No Comments

Google has updated its documentation on video SEO best practices with a section on how to optimize content for SafeSearch,

Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch.

SafeSearch is a setting that Google users can apply to their account which specifies whether to show or block explicit images, videos, and websites in search results.

Google requests that site owners assist the search engine with understanding the nature of their site’s content. This ensures SafeSearch settings can be applied when appropriate.

Here are the guidelines that have been added to Google’s document.

Group Adult-Only Videos in Common Location

If a site contains adult videos, Google strongly recommends grouping the videos separately from other videos on the website. For example: http//

Add Metadata to Adult Pages

One of the strongest signals Google uses to determine whether a page contains a content that should be filtered by SafeSearch is metadata.

Adult videos that have been marked up with the correct metadata can help Google understand whether a whole page or a select video should be filtered when SafeSearch is turned on.

In the absence of metadata, Google looks for signals generated using machine learning, as well as simpler signals such as where the video was used previously and the context in which the video was used.

Read the rest of the article on Search Engine Journal here.

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