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Knowing your customers’ needs and motivations is essential to creating a marketing strategy that can be focused on the most productive activities. We conduct extensive research into who your customer are, where they live, where they get their information, and what messages will spur them into taking action. We build marketing personas to help identify primary targets, helping to keep our message on point and our marketing tactics honed to a fine edge. All based on statistics, trends and on-the-ground research.