How zero-click and AI search are changing marketing
For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies […]
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed. “SEO isn’t dead; it’s deprecated.” These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation […]
Using Digital Marketing Analytics
Digital marketing analytics represent an essential component of every successful digital marketing strategy. Analytics involves using tools and techniques to evaluate the value of your current efforts and create subsequent successful campaigns. It also enables you to identify digital marketing trends and other market patterns and make data-backed decisions moving forward. In this guide, we’ll […]
4 keys to SEO and PPC collaboration in 2024
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. The difference in 2024? There’s an elephant in the room: AI. Google’s organic and paid […]
The Importance of Topical Authority to SEO in 2024
Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs, we all want it, as it’s a worthy goal that means we’ve earned users’ trust and interest. That’s no small accomplishment! How we earn it varies based on industry, topic, […]
The 2024 AI Roadmap for Marketers
As we look forward to 2024, marketing is being increasingly impacted by the transformative power of Artificial Intelligence (AI). AI is predicted to impact how marketers approach personalization, marketing copy, customer engagement and marketing strategies, while the integration of AI into the majority of marketing and technology software is predicted to affect all facets of […]
10 “Best” AI Marketing Tools
Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether you’re an individual or organization, and they have the potential to take your marketing strategy to the next […]
How to prioritize SEO keywords for content creation
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and create […]
Digital Marketing In 2023: What To Expect
Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing. Here’s how you can prepare for digital marketing shifts. The Biggest Challenges Marketers May Face In 2023 At its Worldwide Developers Conference in 2020, […]
PPC Is Like Hiring An Uber And SEO Is Like Owning A Car
As the CEO of a major SaaS SEO agency, you might assume that I’m not a fan of pay-per-click advertising (also known as PPC). This is not the case at all. There are some very important times when PPC is the best tool for driving SaaS sales. The key is to know when those important […]