Digital Marketing In 2023: What To Expect
Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing. Here’s how you can prepare for digital marketing shifts. The Biggest Challenges Marketers May Face In 2023 At its Worldwide Developers Conference in 2020, […]
How your PPC conversions will be impacted without privacy-first measurement
Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all, marketers will suffer from signal loss, which will negatively impact how we measure […]
PPC Is Like Hiring An Uber And SEO Is Like Owning A Car
As the CEO of a major SaaS SEO agency, you might assume that I’m not a fan of pay-per-click advertising (also known as PPC). This is not the case at all. There are some very important times when PPC is the best tool for driving SaaS sales. The key is to know when those important […]
12 Search Engine Optimization (SEO) Trends for 2022
The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Improvement in Google’s search algorithms A critical rise in mobile search Google SERPs complete re-thinking along with some new features. Recently, Google has also introduced the feature of continuous scrolling. It has made people say goodbye […]
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies and navigated their role in […]
The Top Signs Your Google Ads Need Professional Help
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Google Updates Video SEO Best Practices
Google has updated its documentation on video SEO best practices with a section on how to optimize content for SafeSearch, Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch. SafeSearch is a setting that Google users can apply to their account which specifies whether […]
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform should you use? We’ll explore […]