Digital Marketing Archives - GrowthLine Marketing

Aug 22

Using Digital Marketing Analytics

By Brian Seskin Digital Marketing, PPC Advertising, SEO

Digital marketing analytics represent an essential component of every successful digital marketing strategy. Analytics involves using tools and techniques to evaluate the value of your current efforts and create subsequent…

Aug 01

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4 keys to SEO and PPC collaboration in 2024

By Brian Seskin Digital Marketing, SEO

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a…

Feb 19

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The Importance of Topical Authority to SEO in 2024

By Brian Seskin Digital Marketing, SEO

Topical authority is an SEO concept that encapsulates a great deal of time, strategy, and commitment to improving keyword rankings and increasing traffic. As SEOs, we all want it, as…

Jan 05

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The 2024 AI Roadmap for Marketers

By Brian Seskin AI Marketing, Digital Marketing, PPC Advertising, SEO

As we look forward to 2024, marketing is being increasingly impacted by the transformative power of Artificial Intelligence (AI). AI is predicted to impact how marketers approach personalization, marketing copy,…

Oct 17

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10 “Best” AI Marketing Tools

By Brian Seskin AI Marketing, Digital Marketing, PPC Advertising, SEO

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should…

May 01

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How to prioritize SEO keywords for content creation

By Brian Seskin Digital Marketing, SEO

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the…

Jan 09

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Digital Marketing In 2023: What To Expect

By Brian Seskin Digital Marketing, PPC Advertising, SEO

Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital…

Jun 24

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How your PPC conversions will be impacted without privacy-first measurement

By Brian Seskin Digital Marketing, PPC Advertising

Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what…

Apr 05

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PPC Is Like Hiring An Uber And SEO Is Like Owning A Car

By Brian Seskin Digital Marketing, PPC Advertising, SEO

As the CEO of a major SaaS SEO agency, you might assume that I’m not a fan of pay-per-click advertising (also known as PPC). This is not the case at…

Jan 12

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12 Search Engine Optimization (SEO) Trends for 2022

By Brian Seskin Digital Marketing, SEO

The online search industry has taken a drastic shift from previous standards in recent years. For example, we have seen: Improvement in Google’s search algorithmsA critical rise in mobile searchGoogle SERPs…

Digital Marketing

Using Digital Marketing Analytics

4 keys to SEO and PPC collaboration in 2024

The Importance of Topical Authority to SEO in 2024

The 2024 AI Roadmap for Marketers

10 “Best” AI Marketing Tools

How to prioritize SEO keywords for content creation

Digital Marketing In 2023: What To Expect

How your PPC conversions will be impacted without privacy-first measurement

PPC Is Like Hiring An Uber And SEO Is Like Owning A Car

12 Search Engine Optimization (SEO) Trends for 2022

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